ASPEN - Are we in an endgame struggle for survival or do we face the greatest opportunities in the history of civilization?

Both.

Granted, the messages remain grim, perhaps even darker than I had expected here under the blue skies at the Aspen Environment Forum. But of all the gatherings I’ve attended this year, I’ve never felt such a tipping point of camaraderie and conviction that unify business, environmentalists, investors and the public.

Perhaps it’s just the crisp air and the informal, collegial atmosphere nurtured by the Aspen Institute’s tradition of convening diverse groups to tackle complicated, timely issues. Maybe it’s the powerful imagery we’ve seen presented by National Geographic photographers such as Jim Richardson who gave us an appreciation for soil, Paul Nicklen who took us to the melting poles, Jim Balog who shared the majesty of ice and Nick Nichols who tortures himself to make the most captivating wildlife pictures in the most remote parts of the world.

But unlike some conferences, there isn’t an air of back-room negotiations or tag-teams of special interests working the coffee bar. Surely, some participants and speakers wear their convictions and contentions on their sleeves, and some are resolute skeptics or doomsayers. But as Amy Coen told me last night, “This just feels different.” She’s president of Population Action International and is here to speak on the human footprint and climate issues related to population. “We all need to learn to listen better and this is a good place to do that.”

Just before the forum, organizers asked me to be one of six speakers to help open the forum with a “big idea.” But how could I give these big thinkers an even bigger idea?

I turned to the biggest thinkers I could find.

First, I went to our 7-year-old daughter for inspiration. Just before I left home to come to Aspen, we listened to Jack and the Beanstalk together. It’s all about magic beans. But in water, climate and energy we know there are no magic beans, no matter how hard we try to find them. Solving these issues requires commitment, innovation and mass collaboration.

Second, I found Pulitzer-winning biologist E.O. Wilson at breakfast Thursday morning and he enthusiastically described his latest book, a venture into fact-inspired fiction that’s a present day version of Orwell’s Animal Farm. “Anthill,” which he just completed and sent to his agent, is a story about an ant colony’s struggle for survival in the expansive world of a picnic area. Story is the realm in which we can explore new worlds and shape powerful drama, he said.

“We’ve done the science,” Professor Wilson added. “The human mind is based on scenarios, so now it’s time to tell the stories.”

Throughout the evolution of human culture - and Professor Wilson knows a lot about evolution - we’ve shared our stories, our histories. So that’s the other part of my Big Idea: We need to tell better stories.

Better stories, no magic beans. Simple, yes? As old as history and fairy tales.

The “Big Idea.”

The forum wraps up today with a panoply of sessions, ranging from “Living with Coal,” which is sure to generate vigorous discussion, to “Journalism and Coverage of the Environment.”

The forum certainly has sparked discussion and debate that will carry on long after we go back to our offices, whether in the headquarters of a major corporation wrestling with the “now what” of sustainability or a research camp upon the Greenland ice. Unfortunately, no one will leave the forum with a magic bean to fix the world’s woes. But we leave inspired by our colleagues and their passions to creating a better world. We all agree that at every tick of the clock there are the expansive, personal stories of drama, tragedy, hope and inspiration unfolding in our own backyards and around the world.

How we tell those stories - and how we respond - will define whether we’re writing our prologue or final chapter.

I’ll post a wrap up of our water session shortly - meanwhile, watch video selections from the forum here

Related links

Water: Aspen Environment Forum - Circle of Blue
PlumTV - interview
PlumTV - Aspen Environment Forum conversation
Grist - Big Ideas at the Aspen Environment Forum

“>

The annual World Economic Forum kicks off Wednesday in Davos, and already there’s a buzz building about this year’s emerging focus on the global freshwater crisis. The Forum hosts seven sessions on water, from market mechanisms for pricing to the tragic health consequences of poor sanitation and dirty water. (Note: I’ll be reporting all week from Davos.)

In a prelude to the Forum, Klaus Schwab, its chairman, and Peter Brabeck-Letmathe, chairman of Nestle, today published a compelling op-ed argument for rapid response and a call for “an unprecedented, high-impact public-private coalition to find ways to manage our future water needs before the crisis hits.”

(See the full op-ed below.)

It will be interesting to monitor the outcomes. As my friend and colleague Peter Gleick notes, we can solve many of today’s water problems. “We know how,” he says. “It’s just not clear that we’re going to make the commitment.”

Will this be a week of commitments? Schwab and his colleagues seem determined to take the discussions to a higher level than before. Stay tuned.

Water sessions at the forum this year include:

Time is Running Out for Water
Nearly one-third of the world’s population is expected to be living in regions facing severe water scarcity by 2025. What should be done now to ensure that water scarcity does not become a source of international conflict and human misery?

The True Value of Water
Water demand has more than tripled over the last half century, but its management appears immune to traditional market mechanisms. What is the most effective way to allocate water between industry,

Who is Managing Your Supply of Water
40% of Fortune 1,000 companies agree that the impact of a water shortage would be severe, but only 17% admit to being prepared for such a crisis. How should firms approach their future operations to ensure that they are not affected by water degradation, scarcity, storms or flooding?

Water - Are We Being Bio-Foolish

Securing a Watertight Future
Rapid urbanization, industrialization, changing diets and climate change are aggravating the effects of our unsustainable water use. For many businesses, significant disruptions are already caused by water insecurity. What innovative strategies can help us manage the need for water more effectively?

Death, Disease and Dirty Water
There is a well-established link between dirty water and disease. The effects of climate change and natural resource degradation on local ecosystems are further shaping the patterns of waterborne infectious disease. What is the emerging scientific consensus on the challenges ahead? What technologies and innovations can business provide to help support public health programmes?

Welcom
There will be a special Welcom session for participants to share their talents and creativity in solving the crisis, with a focus on the roles of journalism, design and communications. More on this later. (Disclosure: I’ve been involved in visioning and organizing this session.)

====

A World United on Water
Klaus Schwab and Peter Brabeck-Letmathe | January 21, 2008

THE world is on the verge of a water crisis. As the global economy and the world’s population continue to expand, we are becoming a much thirstier planet. It is important to realise just how much water we need to make the various aspects of our economy work.

Every litre of petrol requires up to 2.5litres of water to produce it. On average, crops grown for their bio-energy need at least 1000 litres of water to make one litre of biofuel. It takes about 2700 litres of water to make one cotton T-shirt, up to 4000litres of water to produce 1kg of wheat and up to 16,000 litres to produce 1kg of beef.

The statistics are equally surprising for hundreds of other products that we all take for granted, such as milk, juice, coffee, fruit, pizza, detergents, carpets, paint, electrical appliances, cosmetics and so on. On average, wealthier people consume upwards of 3000 litres of water every day. Even to produce the much more basic things our economy needs, such as cement, steel, chemicals, mining or power generation, requires tonnes of water.

We have seen how a combination of crop switch for biofuels and drought can have an inflationary impact on food. Water is the bigger problem behind this issue. It has the potential for a much more profound impact on consumers and voters. In the breadbasket areas of the world, which help feed our fast-growing urban populations, we are heading for painful trade-offs or even conflict.

Along the Colorado, the Indus, the Murray Darling, the Mekong, the Nile or within the North China Plain, for example, do we use the scarce water for food, for fuel, for people and cities, or for industrial growth? How much of the upstream river can we really dam? How do we figure out ways for every actor in the economy to get the water they need to meet their human, economic and cultural aspirations? And can we ensure that the environment is not wrecked but can flourish in the process?

These are tough questions. And unlike carbon reduction, there is no alternative, no substitute to promote. Nor is there a global solution to negotiate. Turning off your tap in Vancouver or Berlin will not ease the drought in Rajasthan or Australia.

Water is local. Water basins will become the flashpoints. These are the large areas that drain into the world’s major rivers and eventually into the sea. They contain millions of people, farmland, forests, cities, industry and coastline, and often straddle multiple political boundaries. The sector that will get the most attention will be the water used by agriculture for food and textile production: 70 per cent of all our freshwater withdrawals are in this sector. Savings made here can help elsewhere in the water basin.

The International Water Management Institute had 500 scientists examine the water we use for agriculture.

Their report took five years to complete. It found that we will not have enough water to supply global demand for food during the next few decades unless urgent and substantial reforms in water and agriculture are undertaken.

Climate change will create this situation more quickly and make it worse. The latest Intergovernmental Panel on Climate Change report says that if global average temperature rises by 3C, hundreds of millions of people will be exposed to increased water stress. It provides the wake-up call we all need to start acting on water.

We can see this crisis unfolding during the next few years. A perfect storm is approaching. And all this sits on top of today’s morally indefensible situation where 20 per cent of the world’s population is without access to improved water supply.

But it is not a catastrophe yet. It lies within our collective grasp to find the solutions. Business can improve its water efficiency, and in many cases it has raised the bar. There are many success stories. But it will take everyone in the water basin working together to change the overall game.

This is what makes the challenge complicated. We are ahead of the curve for now. Addressed smartly, innovatively and with new forms of collaboration between government, business and industry, we believe the coming crisis can be averted.

It is against this backdrop that we will come together at the World Economic Forum’s annual meeting to raise the economic and political profile of water: to raise awareness among our business colleagues, our politicians and society at large about adapting to this urgent challenge. How can we start moving to ensure we organise a water-secure world for everyone, including businesses, by 2020?

Our aim is to catalyse at this year’s Davos meeting in Switzerland an unprecedented, high-impact public-private coalition to find ways to manage our future water needs before the crisis hits.

Klaus Schwab is founder and executive chairman of the World Economic Forum. Peter Brabeck-Letmathe is chairman and chief executive of Nestle.

By Keith Schneider
Circle of Blue Senior Editor
(posted from Modeshift.org)

The era of global climate change has produced such rainy and warm conditions in northern Michigan that a winter’s worth of snow and ice melted completely here over the last two days. Meanwhile it’s dry, desperately so, in several huge and significant regions of the country.

The striking contrasts are putting strains on the culture and economy in ways we’re only starting to understand. Yesterday I stood in a driving January rain talking to Jim MacInnes, the chief executive of Crystal Mountain, our local ski resort. He was interested in new economic data he’d read online. I was watching the deep gullies forming at the bottom of Buck, the resort’s steepest slope.

The signs of changing climate and an economy that has been slow to respond, are everywhere.

Judging by the thickening white sashes of salt lining Lake Mead and Lake Powell, the largest reservoirs in the United States, the drought on the Colorado Plateau is not only deepening, it is pushing water supply conditions for roughly 25 million people from serious toward dire. The moment of reckoning over water supplies, anticipated since the 1960s, appears to have arrived.

Arizona, Utah, Nevada, and southern California form the fastest growing region in the country. All are served by the Colorado River, which provides drinking water to Las Vegas, San Diego, Los Angeles, Phoenix, and hundreds of smaller communities. Lake Powell, north of the Grand Canyon, and Lake Mead, which lies just south, are less than half full and dropping steadily. Both are 105 feet lower than their full pools, and dropping about eight to ten feet a year.

The ring around the reservoirs is beginning to be seen as a noose around the neck of the region. Not surprisingly it’s become politically palatable to consider changes in water management and use once deemed impractical. Conservation measures were put into effect in Phoenix, and in Las Vegas the water district is paying homeowners $1 a square foot to tear up their lawns and install desert plantings.

The Colorado Plateau states and California last month finished an agreement that provides both more flexibility and certainty in who has the right to what’s left in both reservoirs, and sets triggers for declaring emergencies that dramatically cut use. The Metropolitan Water District, southern California’s major water provider, announced in November that they will buy 65 billion gallons of water annually from Central Valley farmers north of Sacramento.

Orange County is preparing to turn on a new waste treatment plant that will pump “highly treated wastewater from their new purification plant to percolation ponds in Anaheim. Eventually, the recycled water will be delivered to about 2.3 million people.” And all the desert states are more intensely eyeing the Great Lakes.

Hot Atlanta
The other region of the United States where water demand is outrunning supply is the Southeast. There’s been more rain there this week; Nevertheless, for the first time in the lives of most of the 10-county Atlanta region’s 4 million residents, turning on the tap is an invitation to consider the limits of growth. The U.S. drought map continues to show that precipitation, soil moisture, and lake and river levels are in “extreme” dry condition.

The Atlanta Journal-Constitution published a nice piece on the region’s inability to plan and invest in water supply infrastructure. And Atlanta Water Shortage keeps a near-daily update of conditions.

Texas Too
Water authorities in the Texas Panhandle late last month said they were cutting the water supply from Lake Meredith to 11 cities, including Amarillo, Plainview, Lubbock, and Brownfield. The reason, according to the Houston Chronicle: “brutal drought conditions in two of the past three years.”

MOSCOW (Reuters) - Russia and the United States, the world’s great space powers, celebrated the eve of the first satellite launch 50 years ago with a pact to use Russian technology on NASA missions to seek water on the moon and Mars.

Perhaps through this potent partnership humanity can find clues how to better manage — and hold onto — this live-defining resource here at home.

Dr. Peter Gleick, President of the Pacific Institute, weighs in on the importance of water and its crucial role for all living things

BY KEITH SCHNEIDER
Senior Editor, Circle of Blue
(also posted on Modeshift)

NEW YORK (September 29th, 2007) – Live television images from the various plenary and working sessions are everywhere at the Clinton Global Initiative. They appear on screens as big as king size bed sheets in the main conference hall. They illuminate flat screens that stand in the halls and smaller meeting rooms. A row of small screens decorate a refreshment area close to the lobby of the Sheraton New York.

This demonstration of televised ubiquity is just the leading edge of a communications strategy that also includes a well-designed and easily navigable Web site, live web casting of every panel discussion that also is archived and retrievable. There are five interior Wi-fi channels for conference participants and a small army of writers and videographers, most of whom represent online publications and networks, few of which – like treehugger.com — that you’ve ever heard of.

It’s noticeable that the mainstream media is barely here. The Chicago Tribune and Los Angeles Times did nice wrapups Friday morning. Forbes and Fortune are covering the conference on their Web sites. The New York Times, though, published just three Associated Press and Reuters pieces. The major papers are still useful as arbiters of importance, but as sources of information about the nuances and transitions and ideas explored here this week they played no role whatsoever. The reason: In the age of the Internet and muti-media, it’s not only essential for organizations to tell their own stories, but they now have the tools and skills to do it better than traditional news organizations, and they can reach huge audiences with their own media.

The Clinton Global Initiative, staged by Scott Givens, understands those lessons well. The initiative generates the sort of idea excitement that translates well on television. Invite interesting and knowledgeable people to talk about vital ideas. Carefully set lights and cameras at the right angles. Array the conference with various kinds of titans — movie stars (Jolie and Pitt), media stars (Martha Stewart), political and diplomatic stars (Tony Blair, Al Gore), business luminaries (Larry Page) and grassroots heros (Jane Goodall). Then turn the conference into an eight-hour-a -day talk show broadcast live on the Web.

The beauty of the Web is that all of that content can be archived and readily downloaded for those who didn’t watch in real time. Then producers supplement the video with digital photographs, blogs, and various other print formats — including a running compendium of commitments. The result is that the online visitor can see for themselves on YouTube, MSN, the CGI Website and elsewhere what happened and generate their own narrative. If they need help, they can search the the dozens of blogs written here and brought to the fore by Google and Technorati. The combination of self-generated media, mainstream media, new media, all of it instantly available, provides the hundreds of thousands of online visitors who are paying attention this week a kind of instantaneous digital access to this very hopeful global event. Bill Clinton said this afternoon that MSN put the initiative events on its home and that YouTube’s archive of the initiative had generated 500,000 page views.

This afternoon, as if to emphasize the presence of new media here, Larry Page, the Google co-founder, shared the stage with Mr. Clinton and YouTube co-founder Steve Chen to talk about a new section YouTube is building to help non-profits raise money. The company’s news release described the new project this way: “YouTube’s 2007/2008 Clinton Global Initiative commitment enables nonprofit organizations (in the U.S. those with 501c3 tax filing status) that register for the program to receive a free nonprofit specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and more. The channel will also allow them to collect donations with no processing costs using the newly launched Google Checkout for Non-Profits. YouTube’s global platform enables nonprofits to deliver their message, showcase their impact and needs, and encourage supporters to take action.”

It’s important and representative of the current media age that this event, which is defined by news of opportunity and promise, is taken so seriously by the new media. The news conferences are dominated by bloggers and independent news organizations from around the world.

The transparent and unavoidable conclusion is that the 20th century American journalistic principles and values — if it bleeds it leads — don’t fit here. The BBC broadcast a half-hour talk show from here that featured Mr. Clinton and New York Mayor Michael Bloomberg discussing the green economic development strategy that has revived the city’s economy. No American national broadcast devoted even a few minutes to the initiative’s ideas or personalities.

The sort of transactions that occur at this conference — funders putting projects together with government and non-profits to do such things as educate women in Africa — are understood as vital to the world’s progress by the new media. They’re not, however, seen as news by enough conventional American news organizations. As a writer who contributes to both I worry. The old media’s frame needs to adjust to new conditions. The new media’s capacity to develop the revenue streams that enable its writers and producers to really dig in needs to improve. The unmistakable conclusion I draw is that with the complexity and confusion that abounds in helping the world understand itself, people just need solid facts and real stories. The world, in short, needs great media in whatever form it’s produced.

As we race the dawn to complete the details for this exciting week at the Emmys and the Clinton Global Initiative in New York, I thought I’d point out a most significant modeshift within our midst.

Click over to Keith Schneider’s Modeshift blog entry, “You say goodbye, I say hello.” Thank you, Keith. It’s an honor to say hi.

As a lifelong member of the tribe of career adventurists it’s time to announce another turn in the journey. I am leaving the Michigan Land Use Institute to take a new position as senior editor and strategist for Circle of Blue, an independent online journalism, research, and movement building organization focused on helping to solve the freshwater crisis. What’s especially keen, along with the great promise of a new way to influence a global environmental and economic crisis, is that I won’t have to leave home. Circle of Blue, based in Traverse City, is the second organization devoted to public interest journalism, research, and social organizing in northwest Michigan.

Keith will be blogging daily on Modeshift from the Clinton Global Initiative. We’ll be mirroring his posts here.

As if we didn’t need more sobering news, USA Today reports that “half the nation is either abnormally dry or in outright drought from prolonged lack of rain that could lead to water shortages, according to the U.S. Drought Monitor, a weekly index of conditions.” This is addition to dropping levels of freshwater lakes in Africa.
Across the U.S., stress from drought spreads

MEXICO CITY - It’s going to be a great day here in Mexico City. As we meet with reporters and prepare for our guests to arrive, I just learned that the Edmund F. and Virginia B. Ball Foundation has joined Circle of Blue as a funder. The foundation board shares our vision for a better world through communications, the arts and education. It’s a thrill to have them by our side.

WASHINGTON - While we’re preparing for our return to Mexico City to showcase “Tehuacán: Divining Destiny,” the Woodrow Wilson International Center for Scholars Environmental Change and Security Program has published our working group’s papers online. (Mine is called “Navigating the Mainstream: Making Water Issues Matter.”) Included are the multimedia reports Soren Nielsen and I produced in Iztapalapa and other regions of Mexico (with editing help from Aaron Jaffe). These are mere examples of the the people, the children, the faces behind the global freshwater crisis.

NEW YORK - The closing sessions at the Time Global Health Summit, I hope, left the audience with a feeling of hope and a call to action. Bono appeared above our heads as a giant projected image, likening the summit to a health Woodstock fest, but with a critical mission. I loved his words — that these challenges and days ahead are an “adventure” to be embraced and a time to define ourselves as citizens of the planet.
Pat Mitchell, president of PBS, called for a more engaged media. Her comments are worth taking to heart.
Ironically, though, most every session called for more public engagement and political leadership. However, besides the over-sized Time Magazine cover images and Time’s hosting of the event, the media continues to fail to deliver on these long-term, urgent issues.