Carried by: CSRwire
LONDON – March 18, 2009 – Circle of Blue, the international multi-media online news organization, and Imaginatik, the London- and Boston-based collaborative software firm, today launched Circle of Blue Idea Central — a first of its kind online global survey event that captures ideas from people around the world to help solve the crisis of water scarcity in Australia’s prime food-growing region, the Murray-Darling River Basin.

The innovation follows Circle of Blue’s recently released report, “The Biggest Dry,” a penetrating and provocative multi-media look at the consequences of the 12-year drought that is damaging the nation’s ability to feed itself, imposing profound changes on the land, and pushing people out of their homes.