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Despite backlash to bottled water, profits grow

June 4, 2008


New York, NY - Bottled water may be going the way of the dodo, if you believe the hype in the media these days. But despite the backlash from many about its green costs, profits are up.

Nonetheless, Fiji Water is upping its marketing budget to make its image more eco-friendly. One of their new slogans: “Every Drop Is Green”.

Read more here.

Source : NYTimes.com

Popularity: 6%

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Posted by Eric Daigh · Filed Under Business, Corporate Social Responsibility, Economics, Food Industry 

Comments

2 Responses to “Despite backlash to bottled water, profits grow”

  1. Circle of Blue WaterNews Input » Blog Archive » Commentary: Bottled Water for Dogs? on June 25th, 2008 3:25 pm

    […] water — now considered an extravagance by many — remains a growing market in the United States and its newest economic niche seems to have taken the product to the height of […]

  2. Commentary: Bottled Water for Dogs? | Circle of Blue | WaterNews on July 2nd, 2008 10:46 pm

    […] water — now considered an extravagance by many — remains a growing market in the United States and its newest economic niche seems to have taken the product to the height of […]

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