How to make water out of urine

MUMBAI, INDIA — For World Water Day, Ogilvy & Mather in Mumbai decided to go the educational route and actually teach us how to make urine into drinkable water with an old school-style poster. Read more

Popularity: 10%

Coca-Cola London admits that Dasani is nothing but tap water

LONDON — It made for great headlines, but the fact that the UK version of Coca-Cola’s Dasani brand bottled water comes out of the London public supply should hardly have come as a surprise.
Figures from independent beverage research company Canadean show that at least two out of every five bottles of water sold around the world are, like Dasani, “purified” waters, rather than “source” waters which originate from a spring.

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source: Reuters

Popularity: 7%

Tapping into Consumer Assumptions

Are we naive when it comes to bottled water? Read more here.

Popularity: 3%