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Our guest today is Charles Fishman, an award winning investigative journalist and author of the best selling book “The Wal-Mart Effect.” We caught up with Fishman during his tour for “The Big Thirst,” his latest book focusing on water issues around the world.
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Posted on Friday, September 23, 2011
Heavy hitters in the water world met at the United Nations headquarters in New York City on September 16 for a public-awareness marketing campaign. But who is the target audience? And what message do they need to hear?