Dennis Nelson grew up on his family’s North Dakota farm, where the groundwater well barely supplied their basic needs. As a child, he didn’t know why the water was scarce when their land was surrounded by wetlands, or “prairie potholes,” as he calls them. “I simply couldn’t make the connection at a young age about [...]
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Posted on Friday, September 23, 2011
Heavy hitters in the water world met at the United Nations headquarters in New York City on September 16 for a public-awareness marketing campaign. But who is the target audience? And what message do they need to hear?