Circle of Blue is the globally recognized source for intelligence and reporting on water and its intersections with food, energy, and climate.
We combine award-winning journalism, original data analysis, and convenings that connect experts, policymakers, and the public. Partners align with a trusted, influential platform that reaches global decision-makers and engaged audiences seeking credible insight into the world’s most urgent resource challenges.
Audience
Our Audience, Your Reach
Circle of Blue connects with leaders who shape policy, investment, and innovation across water, environment, and development.
25.1%
Newsletter Open Rate in 2025
4M
Total Website Visitors in 2025
276K
New Website Visitors in 2025
184
Countries Reached in 2025
26K
X Followers
37%
Website Engagement
When you partner with Circle of Blue as a sponsor or advertiser, you are supporting independent, fact-based journalism on one of the defining issues of our time: water. Your organization aligns with award-winning reporting that informs policymakers, business leaders, researchers, and engaged citizens around the world.
Circle of Blue stands apart in a crowded media environment by delivering rigorous, nonpartisan journalism grounded in data, on-the-ground reporting, and global expertise. Our coverage is known for its depth, clarity, and credibility—earning the trust of readers who rely on Circle of Blue to understand the water challenges shaping economies, public health, energy systems, and ecosystems.
Sponsors and advertisers benefit from reaching a highly informed and influential audience through thoughtfully integrated, uncluttered placements across Circle of Blue’s website, newsletters, and convenings. Our readers include decision-makers, analysts, and practitioners who turn to Circle of Blue for insight—not headlines—and who value organizations that support high-impact public-interest journalism.
Why Us?
Audience
Circle of Blue’s audience reaches across sectors — from government agencies and NGOs to universities, newsrooms, and corporate sustainability teams — connecting leaders who influence how the world understands and manages water.
Quality
Circle of Blue’s reporting stands out for its depth, accuracy, and independence. Our journalists bring clarity to complex water and climate issues through credible, data-informed stories trusted by experts and the public alike.
Influence
Circle of Blue’s reporting and data are trusted by policymakers, researchers, and institutions shaping water decisions around the world. Our work has informed international dialogues, guided national policy discussions, and provided critical context for decisions on water, climate, and resource management.
Convenings
We bring together leading voices in science, policy, business, and media through its convenings. These gatherings foster dialogue, collaboration, and shared understanding around the world’s most urgent water challenges — helping decision-makers move from awareness to action.
Our planet’s future relies on the ability to spot weak signals of emerging trends and understand them in the context of global political risk. Fresh, on-the-ground intelligence is crucial to that understanding. No one is better positioned to deliver groundbreaking knowledge on the critical resource of global water than Circle of Blue.”
Ian Bremmer President, Eurasia Group
“Water flows toward power, and away from communities without representation. Circle of Blue gives water a voice, and it speaks for all. It informs equitable choices on the issue that defines our era.“
Aubrey Blanche, Culture Amp Foundation President, Equity by Design Lab, Stanford GSB, Circle of Blue Board
“Circle of Blue’s reporting matters. ChokePoint: China, in partnership with the Wilson Center, informed the US-China Climate Agreement that helped push through the Paris Climate Agreement.”
Jennifer Turner, China Environment Forum Director, Wilson Center, ChokePoint China – Circle of Blue
Our Current Partners and Sponsors
Meet the Team
J. Carl Ganter, Co-founder and Director
Eileen Ganter, Co-founder and Creative Advisor
Keith Schneider, Senior Editor and Chief Correspondent
Brett Walton, Senior Reporter
Christian Thorsberg, Reporter
Laura Herd, Manager and Producer
Isabella Filigenzi, Outreach and Communications Lead
Camille Czarny, Strategy and Development
Our Packages
Amplify brand resonance with our strategic ad packages — expertly tailored for targeted reach, sustained visibility and seamless cross-platform integration, driving powerful messaging impact. Contact us for pricing tailored to you.
Sponsorship and Advertising
Newsletters
You will be prominently featured in all of our newsletters:
- The Federal Water Tap
- The Stream
- Fresh
- WaterNews
Website
Your ads will display across Circle of Blue’s website. Pricing will vary depending on the ad placement.
Convenings
Circle of Blue convenes partners across global and local scales—from World Water Day at the Vatican to work sessions with the World Bank, World Economic Forum, and Villars Institute—along with briefings and workshops with communities and universities. Partnerships with The Value Web help translate dialogue into lasting impact.
Underwriting
Story Categories
You will be prominently featured on our stories under one or several of our different categories.
The Stream
The Stream reports the latest global water news and trends. Your ads will display across the newsletter. The Stream is delivered once a week.
Federal Water Tap
The Federal Water Tap is a weekly digest showcasing U.S. government water policy news. Your ads will display across the newsletter. The Federal Water Tap is delivered once a week.
Fresh
Fresh unpacks the biggest international, state, and local policy news stories facing the Great Lakes region today. Your ads will display across the newsletter. Fresh is delivered once a week.
WaterNews
WaterNews delivers essential, award-winning reporting on the most recent water news. Your ads will display across the newsletter. WaterNews is delivered once a week.
Editorial Independence
Circle of Blue maintains full editorial independence in all of its reporting and storytelling. Our journalism is guided by facts, not funders or advertisers. While we welcome support from sponsors who share our commitment to informed dialogue on water and sustainability, all editorial decisions are made solely by our newsroom to ensure accuracy, integrity, and public trust.
Get started today
Our team is devoted to helping you harness Circle of Blue’s advertising platforms. Connect today to explore tailored solutions amplifying your brand’s reach.
Email engage@circleofblue.org to get in touch.