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Heavy hitters in the water world met at the United Nations headquarters in New York City on September 16 for a public-awareness marketing campaign. But who is the target audience? And what message do they need to hear?

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People from Ecuador to Louisiana Forge Alliances Against Global Oil Spills

Indigenous leaders from Amazon rainforests to Bayou swamplands.

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Upmanu Lall talks specifically of three regions of India where cereals are grown, despite recent droughts.

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“…Decisions executives make to respond to freshwater scarcity will penetrate almost every aspect of their business operations.”

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David de Rothschild’s Plastiki voyage and vessel are designed to redefine global use, and reuse, of plastic.

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Over the past two decades, the global economy has witnessed extraordinary, previously unimaginable technological advances and scientific feats. Money and complicated business propositions change hands virtually. Meanwhile medical science defies death and disease on a daily basis, as the worldwide web enables instant communication across oceans. Despite these tremendous advancements in life and technology, the greatest issue we face is our depleting water supply.

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Hans VanSumeren has performed extensive water-related research from Maine to the Florida Keys, as far West as the Hawaiian Islands, and all the way to the bitter north of the Alaskan Bering Glacier. His latest adventure — creating the only Freshwater Studies program in the nation — is innovatively using eduction to combat the global water crisis.

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Water weaves through history, giving rise to conflict, collapses and creation in civilizations. In his latest book, WATER: The Epic Struggle for Wealth, Power, and Civilization, economic journalist Steven Solomon examines the economic and social relationship between people and water.

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It takes brute force and millions of gallons of chemical-laden watery sand to wrestle natural gas from the earth.

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By Joaquin Sapien and Sabrina Shankman ProPublica

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By Abrahm Lustgarten ProPublica

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By Abrahm Lustgarten ProPublica

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By Abrahm Lustgarten ProPublica

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After traversing Antarctica in 2004 and spending more than 100 days crossing the Arctic in 2006, in mid-November British adventurer and ecologist David de Rothschild will hoist sail across the Pacific Ocean on a boat made of plastic, or what he calls “the dumbest” product on the planet.

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Libary of Alexandria, Courtesy: http://commons.wikimedia.org/wiki/User:DomitoriIn 49 BC, parts of the priceless Library of Alexandria burned, when Julius Caesar set a fire to the Egyptian fleet in the harbor and the fire spread.

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Barack Obama speaks at the Clinton Global InitiativeFollowing Clinton’s opening remarks Tuesday, Damon and water.org co-founder and director Gary White stepped onto the main stage with their commitment to provide clean water to 50,000 people in Haiti over three years. It was the first of many moments when the fresh water crisis influenced the week’s discussions.

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By Abrahm Lustgarten ProPublica

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Spaceborne perspectivesDistancing the View to the World’s Fresh Water to Get to Know It Better

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International survey finds fresh water pollution, scarcity drive public concern

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Water is regarded as a serious issue by Canadians, particularly water pollution and the lack of safe drinking water.

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