Despite backlash to bottled water, profits grow

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New York, NY – Bottled water may be going the way of the dodo, if you believe the hype in the media these days. But despite the backlash from many about its green costs, profits are up.

Nonetheless, Fiji Water is upping its marketing budget to make its image more eco-friendly. One of their new slogans: “Every Drop Is Green”.

Read more here.

Source : NYTimes.com