Reaching the Epiphany Moment, Video Makes Water Crisis Clear
Can irony help explain the global fresh water crisis? no reason, a Circle of Blue video, describes in surprising images and unlikely pacing the roles water and water scarcity play in the global economy. It debuted at the World Economic Forum’s annual meeting in Davos, Switzerland and was shown as United Nations Secretary General Ban Ki-Moon introduced the WEF’s water sessions.
“We took a different approach to illuminating the topic,” said Eric Daigh, the film’s producer. “In the video we step sideways and do something that connects with people in new ways. We all know how many people lack access to safe fresh water. We all know how many die each year from dirty water. But we need to have the epiphany moment, to grasp the interaction between water and agriculture, the economy, culture and conflict.”
According to a press release by WEF, “Water security links together food, energy, climate, economic growth and human security challenges, which the world economy will face over the next two decades…. The world is now on the verge of water bankruptcy in many places with no way of paying the debt back.”
The video highlights these challenges for global economic leaders. The message: Do not forget the role water plays in every aspect of the global economy.
Read more about WEF’s Water Initiative here.
no reason was produced with assistance from Eileen and J. Carl Ganter, Circle of Blue’s founders, Peter Gleick, president of the Pacific Institute and Ellen White.