Coke has good business reasons to take sustainability seriously. Its brand is all-important. It depends on clean water, a scarce resource. And the company has been stung by alleged misdeeds. Although no one ever proved a connection, a Coca-Cola bottling plant in Kerala, India, was shut down in 2004 after nearby wells went dry. That fed into a global anti-Coke campaign that caused about 20 colleges, including the University of Michigan and NYU, to suspend the sale of Coca-Cola products, albeit temporarily. (Fortune)
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Source : Fortune
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