LONDON, UK — In a bid to compete with Coca-Cola Co.’s Vitaminwater, PepsiCo has purchased London based V Water. The acquisition will not affect US shelves, but is intended to give PepsiCo a foothold in the European markets.
“V Water provides us with a strong platform for expansion into a fast-growing market and reflects PepsiCo’s global commitment to transforming our portfolio of products and extending our range of healthier beverages,” said PepsiCo U.K. and Ireland General Manager Garrett Quigley.
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Source : Atlanta Journal-Constitution
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