GE – Shining light on water

BOSTON – Surging oil prices have captured the attention of consumers and leaders around the globe, but General Electric Co is already on to what it thinks will be the world’s next big worry — water.

The company said on Wednesday it aims to cut its water usage 20 percent by 2012, a move that should reduce its annual operating costs by $15 million to $20 million.

“There is going to be a price on water that is going to reflect its scarcity, and today it doesn’t,”

Lorraine Bolsinger, vice president of GE’s Ecomagination green-business push, said in a phone interview.

“We’re going to see that change over time, certainly in the emerging markets.”

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Source : Reuters

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